The new government should

Move towards a paradigm of personalised disease prevention to complement existing population-based approaches, building an NHS that supports people to make informed choices about the care that suits them

Educate the public on the impact of genomic medicine on their health choices and engage them in rational debate about the future organisation of health systems

Enable individuals to access new innovations in digital health

Whereas previously a ‘one size fits all’ approach to healthcare planning was the norm, we must now build health systems and national health policies that recognise individual diversity. This includes determining individual disease risk, offering precise diagnoses and tailored treatments made possible by genomic and biomedical innovations. Social, technological and cultural changes are simultaneously driving greater individual autonomy and choice; availability of innovative digital health and other technologies will be integral to shifting the power balance towards the individual.